Magazine Advert Exploration

Cigarettes After Sex Magazine Exploration and Influence

As well as the DigiPak, I am required to complete another ancillary product that was either in the form of a homepage for a website, or a magazine advert. I have decided to complete a magazine advert in the chosen aesthetic for the secondary ancillary product.

Considering that Cigarettes After Sex are relatively new, searching for actual magazine adverts was slightly difficult, as they haven't been assigned to a major record label as of yet (they are a self-releasing band). However, I have managed to find posters that detail their Tour Dates that took place around the world last year and upcoming dates in 2017.

Aesthetically, the posters remain monochromatic; continuing on with the image of the band - simple, yet maintaining its "grunge" appeal. The one thing that I am influenced by is the simplicity of the posters, as the band have used continuity in iconography, such as the feather and hand; both of which have been used on album covers. If anything, in my final product for my magazine advertisement I will be keeping it relatively simple - yet captivating and presented in monochrome.

I really like the idea of the border that frames the poster, and I will experiment with and explore this feature as my development progresses. The reason why I am attracted to this feature so much, is that it adds a professional appeal; adding a level of quiet sophistication to the poster. When admiring the text of the poster, again, it is simple and sleek, but the actual band title is still in the same font over each poster evidenced in this post. Because of this, I will endeavour to find the actual font used by the band, or a font similar to it, and use it on my own product. Thus, continuously reflecting a relationship between each product (i.e. the DigiPak, music video and the magazine).

To the right, an element that I find works well is the transparency of the hand, as it acts as part of an overlay. In comparison to the poster above, there is no colour in the text. This is an element that I enjoy, but, for my product I feel like I need to have slight use of colour as this would then tie in the use of colour that I have used in my music video. However, this use of colour isn't going to be extreme, it will most likely be a subdued and dull colour, as not to detract from the image of the band or genre. My final product will take elements from each of these posters, such as the use of coloured text, the font choice, the simple overlay, monochromatic colouring and the border - to name a few!

A feature that must be apparent on my poster is the use of a barcode or a QR code. Using a QR code is a simple way for a modernised audience to connect with the band and/or social media accounts that relate to the band. However, that being said, I still want to bring out the authenticity of the band, and considering that their music isn't necessarily "modern", the QR code doesn't entirely reflect their "grungy" or "gritty" image. But, for the sake of a modernised world, the QR code could work really well. Again, I will obviously test and explore my options and determine which scanning feature would look best. The only issue that I see with using the QR code, is that because it is quite bulky, it could detract from the simplicity that I am trying to convey, but until then, I'm not dismissing the possibility of using it.

Aside from this feature, I will also need to include the publishing information, possibly information pertaining to where the bands music can be found i.e. on Amazon, iTunes etc., songs included in the album, ratings from other magazines (i.e. NME) and the album information and/or name.

Fundamentally, the main feature that is going to reel the audience in would be the title of the band, ergo, the aim is to make the title as obvious as possible, but not garish or inappropriate; because as I said earlier, they're relatively new, so the idea is to get the name out to mass audiences so that a major fan base can be established and fame can be gained.

Through researching alternative bands and their magazine adverts, I came across an advert for the band, 'The Verve'. The band are of similar genre and their music transcends into dream-pop and psychedelic rock. When analysing their magazine advert, it is clear that I can draw similarities between this advert and those for Cigarettes After Sex. 

Firstly, it is clear that they have chosen to go down the simplistic route by using a sepia toned photograph of the sky and just the title of the band and the best single from the album. The choice of different colours for the texts is relevant, as this would have been done so that the audience focus more on the name of the band than the text at the bottom of the advert. Choosing to have the bottom text in white, means that the audience won't be distracted from the bold text situated in the centre of the advert. This advert is evidence of how simplicity is sometimes the better option, in terms of engaging audiences, instead of bombarding them with information that they would more than likely skip over. Placement of the text is also very specific. Having the name of the band in the centre of the poster suggests (although a quite literal interpretation) that they want to be at the centre of attention and the band that you should be paying attention to. It also suggests the quiet and subtle confidence of the band, because by placing the name of the band in the centre, it suggests that they are comfortable with the position that they're in - in terms of fame. They're almost oxymoronically "loud" with their quiet confidence - but that's taking analysis to another level. 

They have strategically used the same font as seen on all of their CD's and the font that is specific and unique to their band. They've almost used the font as the iconography for the band, as this particular style of font is quite recognisable to their fanbase and any other audiences that may not directly engage with the band and their music. 

The choice of image is also very interesting, because if I were to relate it to the genre of music, the clouds and the sky evoke feelings of tranquility and ethereal power, as subconsciously, the audience could be led to assume that they could be the ones to experience these feelings if they were to listen to their music. Compared to Cigarettes After Sex, The Verve's advert includes the record label that the band is assigned to and how the album 'Forth', is available on vinyl. 

Ultimately, I have decided that simplicity is the best way forward and I will draw on elements from previous posters for Cigarettes After Sex, and experiment with different filters, such as the sepia toned photograph as evidenced in the poster for The Verve. However, as I want to create cohesion between all of my ancillary products, I am also going to transfer a distressed and etched look onto the magazine advert, as this is what will be represented on the DigiPak covers. 

DigiPak Intentions for Cigarettes After Sex

Intentions for Cigarettes After Sex DigiPak

The intention for my own DigiPak for Cigarettes After Sex is that of combining inspiration from my research into alternative DigiPaks within the same genre, and my own photography. I was particularly inspired by Daughter's scratch, etching and distressed look as well as My Bloody Valentine's overlay technique. Combining the elements of these two in particular, I have conjured up an idea of what I want my final product to look like. 

When considering the mood and overall aesthetic that I am aiming for in my final product, I turned to the actual album art for my chosen band, and have made the decision to experiment with monochromatic images as well as the overlaying technique. The aim is to mirror exactly what I have produced in my music video, in terms of capturing and maintaining the grittiness of the footage and translate it into print form. All of the covers for the three albums that my band has released, have a solitary item or figure within the frame that has been edited to suit the genre of the band.

The overall aesthetic of my DigiPak will reflect my own interpretation of the song, with influences from prior album covers as well as inspiration from the external research I have conducted. Based off their prior album covers, I am going to ensure that I create a distressed and grungy look and incorporate elements of film grain or a burnt out film tape/photograph (used as an overlay) to mirror my interpretation of reminiscing and nostalgia of distant memories. This way, I know I am maintaining that link and I have evidenced a level of continuity between the music video, my interpretation, the band and the genre.

Overall, I want to maintain a sleekness to the DigiPak, but also maintain the relationship between each ancillary product. I am particularly interested in the idea of using scratched paint and/or scratched photographs as an overlay; as well as the wedding rings and hands (see previous post) to use as the focal point on the album cover.

Compared to the other influences, I will be ensuring that the name of the band is at the forefront of the DigiPak, as I believe that although they're an up and coming band, I would want to maintain that level of interaction with audiences, and I would do this by ensuring that the name is at the forefront of the DigiPak and in an appropriate font and size. To maintain the links with the music video, I will consider using a transparent overlay of flames on the album cover as well, as this holds symbolic value within my video and reiterates that relationship.

DigiPak Exploration, Inspiration and Analysis

DigiPak Exploration, Inspiration and Analysis

Typical Codes and Conventions of a DigiPak

The general codes and conventions of a DigiPak and/or CD cover are as follows:

• Appropriate font and text size
• Correct and accurate register and language
• Barcode, publishing and copyrighting information (noted on the back cover)
• A continuous relationship between the band iconography and their product 
• A track list

Daughter, 'Not To Disappear' (Dream-Pop/Indie)

The album cover for Daughters, 'Not To Disappear' is not limited in its colour palette and features an amalgamation of pastel colours that have been etched and scratched to mimic a distressed look. There is no mention of the bands name on the front of the album cover, however, it is only on the back alongside the track list. The aesthetic of the album continues onto the back side of the CD case, but doesn't flourish with the same amount of colour as it did on the front - the look changes to a more subdued and grungy appeal due to the lack of colour. 

Considering the album name, 'Not To Disappear' and comparing it to the chosen aesthetic of the CD cover, could be connoted with the idea of space and the outer world, as the scratch marks and distressing of the paint morph into surreal shapes and lines, and a continuation of a deep blue follows onto the back cover. A solitary yellow mark could be representative of a planet or a person lost in the external world of space; perhaps mirroring an expanse of a subconscious - ergo, lost in their own mind. Having heard the songs on the album, this isn't a far stretch as the songs speak of identity loss and becoming lost in your own mind. 

The choice not to have the artists name on the front cover leaves a sense of ambiguity and could possibly draw the audience into seeking the artist. Having researched the other album covers for the artist, it is interesting to note that the artist doesn't present herself on any of the covers, but instead uses pictures of children and a swooping piece of fabric. I believe that the choice to do this would stem from the fact that the artist isn't looking for popularity and fame by projecting her image for mass audiences, but instead finds comfort in producing beautiful music.

Font size and choice is an integral part of any CD cover and DigiPak. The choice for a simple and sleek font on this CD cover conforms to what you would see on an album cover concerning an artist within the realm of the dream-pop or indie genre. The smoothness of the font and size is aesthetically pleasing and doesn't detract from the illustration on the cover. Although, the all-caps adds an edge of harshness to the overall look of the cover. Using a barcode in the bottom left-hand corner allows people to purchase the CD and also makes the CD eligible for sale. The CD also features the copyright and publishing information, positioned next to the barcode. This informs people of the producing and recording companies, and suggests that the CD could not be copied and sold for alternative purposes.

I am inspired to use an aesthetic like this as the distressed look of the album covers could translate to the intricate workings of a relationship. Obviously, the colours would change and perhaps lean more towards striking colours such as a deep red or purple, instead of using pastel colours. In relation to my music video, the aesthetic of my footage is gritty and edited with cool coloured hues and this was done to fit the genre of 'dream-pop' and the overall aesthetic of my chosen band.

My Bloody Valentine, 'Loveless'(Dream-Pop & Rock)

This album cover is considerably different to the aforementioned. Compared to Daughters album cover, this cover details more of a psychedelic element to it, reeling the audience in with a vibrant, digitalised magenta colour. It also features a very prominent image of a guitar, following the code and convention of a rock band. The tilt-shifted appeal of the CD cover offers a simplistic yet captivating image for the audience to engage with; with the bright colour being the central focus. 

What is interesting to note is that there is no capitalisation of any word throughout the entirety of this CD package; perhaps offering a cleaner and softer appeal to the look instead of utilising harsh capitalisation. The font is also smoothed and curved, and doesn't resemble any harsh fonts that you would typically find on a rock genre CD cover. Compared to the front, the back of the CD cover is a binary opposite colour; a pastel off-blue, yet. Considering that My Bloody Valentine is a well known rock and dream-pop band, the tilt-shifted glow of the guitar conforms to the genre of dream-pop, whereas they still maintain the iconography of the rock genre by using the electric guitar. Here, we can see a convergence of codes and conventions of two widely different genres. 

It is interesting to note that they haven't mentioned the album name, which is 'Loveless' and haven't included the barcode on the back cover. This could have been done because of a worldwide distribution; thus, the barcode may have been stuck on, instead of being included in the final print. Although, this is highly unusual as every single artist or band when releasing a CD must have the barcode, publishing and copyrighting information on the back cover. 

If I were to take inspiration from this CD cover, it would be the use of the tilt-shift, but no so much the glow of the iconography, as I feel this wouldn't fit in with my overall aesthetic of my music video - it would be too dreamlike and soft. In one of my previous posts, I included potential photographs (my own) that could be included on the DigiPak. These photographs were the hands of my mother and father and showed their wedding rings at the forefront of the image. Perhaps, I could tilt-shift that image and use the inspiration from Daughters album cover (the distressed paint and scratching) to lay over the top of the image. However, I would include the artists name and the album name on the front and the spine of the DigiPak - something that Daughter didn't do.

Still Corners, 'Strange Pleasures' (Dream-Pop & Psychedelic Pop)

This album cover represents both the psychedelic and dream-pop genre of the band, 'Still Corners'. The most notable feature of this album cover is the vibrant, digitalised colouring of the desert which has then had an overlay of wispy clouds added to it. This certainly adds an element of surrealism to the artwork. In keeping with their genre, the scripture that is used for the name of the band and the name of the album, is almost illegible, but is entirely associated with messy, handwritten font, again, adding the appeal of the "carefreeness" that is associated with the two genres. 

Inside the DigiPak, the track list is revealed. The track list is printed using a sans serif font and brings back the "put together" look of the album that was perhaps taken away with the almost illegible writing on the front of the album cover. 

There is a continuation of the psychedelic colour scheme that follows through onto the inside of the DigiPak and onto the back cover. However, on the inside of the DigiPak, it can be noted that the blue hasn't been consistent and has been replaced with a dull, deep red. This was probably done as the constant of blue throughout the entire package would have been overbearing and detracted from the track list that remains on the inside cover. 

The publishing and copyrighting license is noted on the inside cover of the DigiPak and can be seen on the lower left-hand corner of the inside page. To complete the entire packaging, the band have also decorated and illustrated the actual CD, using reference from the original front cover of the album. This is so that there is a continued theme and aesthetic and reinforces the psychedelic genre of the band. 

Although this packaging reflects the vibrancy of the dream-pop and psychedelic genre, I wouldn't include this much colour into my work as this doesn't reflect my own personal interpretation, nor does it reflect the mood that I am trying to convey in the video. The only element that I would consider taking from this DigiPak, would be the overlays. 

M83, 'Hurry Up, We're Dreaming' (Ambient Pop/Dream-Pop)

Upon first glance, this album cover uses dull digitalised colours, such as the magenta, green and cyan in a peculiar setting. Looking closer, you can tell that the colours have been through an overlay process in which the colours start to merge to create a sort of kaleidoscopic mirage, which in turn, reinforces and conforms to the ambient pop genre. The text is bold and obvious, immediately drawing someone to the name of the artist; the same can also be said about the album title. However, it is an interesting choice to take away spaces between the words and condense the title together. I believe this was effective and worked well because of the bold and regular font segregation, otherwise the text would have looked flat and unprofessional. When reading the album title, you are naturally drawn to the "Hurry Up" in bold and personally, I read it with a harsher intonation and emphasise this part of the album title. Subconsciously, this actually makes me want to listen to the album more and it's as if the artist is trying to usher audiences to "hurry up" and listen to the album. I tested this theory of mine on my parents and my sister. I asked them how they would read the title and they all said that they would definitely put more emphasis on the "hurry up" - so it wasn't a total stretch. The album cover in itself if entirely ambiguous and features three enigmatic characters that audiences would struggle to relate to, thus, creating an enigma as we wonder if these characters are prevalent throughout music videos or part of the band and it's image (used as iconography).

Looking at the back and spine of the album cover, the track list is clear and has a clean, professional look to it. The publishing information and copyright information is evident as well, as it is situated next to the barcode. If there was one criticism I could make about this album cover, it would be the confusion about the separation of the songs by the bold numbers in the middle. .

On the inside of the DigiPak, there are photographs that feature the band and their performances, as well as their logo. Since M83 are an ambient-pop group, they are commonly associated with everything to do with space and the outer galaxy and this is reinforced because of their popular surreal and ambient music. There is an image of a galaxy on the far right section of the DigiPak that continues onto the actual CD along with the name of the band. All in all, there is a clear colour aesthetic throughout the entire packaging and the artwork maintains its deep purple and magenta hues.

The only thing that really inspired me about this DigiPak and album cover was the dark colours that contrasted with the digitalised palette. Although, I have to consider my intention and the mood of my music video, and when considering this, I feel as if it would be mismatched if I were to use bright colours such as this. I believe that colours as vibrant and as obvious as these, would only really appeal to an electronic band, purely because of the high digitalisation of the palettes.

Purity Ring, 'Another Eternity' (Dream-Pop/Synth-Pop)

This is yet another album cover that toys with simplicity and pastel colours; both elements work effectively in conveying the genre of the band. The singular woman that is obviously suspended in the air evokes a feeling of the ability to dream, shifting through time and getting lost in the world of music, and upon hearing their music, I definitely agree with the latter. The sounds that Purity Ring focus on is that of an upbeat, yet oddly calming tempo with moments of surreal melodies; allowing your mind to wander. Dressed in a white sheer dress, the suspended woman reinforces the bands image of being "pure" etc. as typically, in Colour Psychology, the colour white is often associated with virgin-like qualities and the art of being "pure". Another notable feature to the front of the album cover is that of the rather obvious pink circle that is detailed with a range of intricate lines and patterns. A rather obvious observation that can be made is the fact that the band haven't included their name anywhere on the album cover and DigiPak - perhaps, as stated before, this was done as they want to keep their image "low-key" but still continue to make their music.

Turning to the back of the album cover, you are instantly drawn to the four symbols at the top of the cover. The only obvious one that I can identify is that of the moth located second to the right, the others are left totally ambiguous and could be considered the emblems that are used as iconography for the band and their fan base.

As always, the track list features on the back in clean, uppercase font; adding to the overall sleek aesthetic of the DigiPak. It includes the licensing agreements but also the location of the producing studio that seems to be in London. Again, the barcode is featured making it eligible for purchase.

In terms of representation of the band, the colour palette seems to relate to their idea of "purity" and the DigiPak is devoid of digitalised colours and features a pastel pink throughout. Looking below, the unfolded card also has the pastel pink colour, but it is obvious that there is a gradient or ombre effect to the colouring.

Personally, I really like this album cover and DigiPak, it remains simple yet I believe it holds deeper connotations that perhaps the avid fan base may understand. However, that being said, I don't think I could take that much influence and inspiration from this cover as is it a total binary opposite to what I actually want to produce for my own packaging.

Throughout the research of different DigiPaks and album art throughout the genre of dream-pop, psychedelic-pop and ambient-pop, I have gained a lot of influence and inspiration that I could include in my final products. 

Call Sheet with Times in M.V.

Call Sheet (with timings incl.)

Here, I have included a table for the 'Call Sheet' detailing the process of filming for my music video. Within this table there is also the information for the timing of the frames and when they are featured within the music video. It also includes the personnel that were involved in the filming, the dates and the specific time, location, the plan,

shot type and shot description.

Time Management

Time Management 

In order to effectively manage my time around my Media Studies coursework, I have contacted the actors that I require for my music video. Incidentally, the actors are my parents. The reason why I have chosen to use my parents as my actors is that I know that they are extremely reliable and I effectively know their schedules inside out - thus making it easier to film around them and their own schedules. 

I can gain many things from using "older" actors, for one, they are more mature and more likely to conform to what I need to do as they are in effect, great time managers. They are also less likely to "mess around" during the filming process, and in order to complete my music video to the best of my abilities, I need to stay away from people who are going to hinder the filming process. As they are my parents, I am always around them, so if there is a section of footage that needs to be changed in order to have the most effect, I always have them at my disposal... as I live in the same house! 

However, the only set back that I see from using them as my actors, is that my father is an International Manager and Owner and actually lives in New York and in some cases, Bangkok. So I have asked for his flight schedule so I can tailor my own schedule around the time that he is away. He is in the process of compiling this together, so once I get it, I will evidence it on my blog to show my time management. Although this can be seen as a hindrance, I always aim to see the positive in these situations. Whilst my father is away on business, I aim to complete all of the frames that just have my mother in them, this will help my filming process as I am not dependent on my father being here to film this footage. When he is back, I will then film the scenes with him and my mother. 

Although they are my parents, I still want to mirror the same level of professionalism that I would have had to undertake if I was using alternative actors. I got a response from my mother almost straight away, telling me that she was happy to be involved in it... It's also nice to see that despite the professional circumstances, she still tells me that she loves me! 

The process of evidencing my liaising with my actors is nearing completion. I received email confirmation from my father saying that he would be happy to help me. 

I also emailed him asking for his flight schedule as then as I previously stated, I can work around the time that he is away. I am aware that there is a block of time where is is unavailable so having this list enables me to direct my focus and attention to other areas of my coursework, such as the completion of my DigiPak.

As asked, my father provided me with his travel and work schedule that details when he will be out of the country and when he will be available for filming. I've noticed that there there is a significant amount of time where my father isn't in the country, but I'm not worried because I know that personally, I am a very good time manager and I am committed to getting this completed to the best that I can. 

It is not an issue that my father is out of the country for these two weeks, I will find other things to do as I previously mentioned. 

Now that I have the flight and work schedule, I have put together an Excel Spreadsheet that details the availability of both parents over the next two months. For my fathers column, there is A LOT of red and unavailability, but nearing the end of Christmas, he is free. It is currently the 23rd of November 2016 and he is here until the 27th of November.

With this in mind, I will have to alter what I originally wanted to do, which was film everything to do solely with my mother, but I now see that this won't be an effective use of my time. So, I have decided to film all the scenes with my mother and father over the course of the next four days - this will be the best use of my time. After my father leaves on the 27th of November, I will then film my mother and all of the scenes that revolve around her. This leaves me time to focus on other areas of my coursework, too.

I have inserted the completed availability schedule to the right. This helps me to visualise the availability and unavailability of the actors. With the aid in visualisation of the schedule, I am able to judge what I can and cannot get done within these time constraints. 

With the sheer availability that my mother has, I am able to dedicate a block week to the scenes that just have her in them. It seems that I will have to use the four days (starting from 23/11/16 - 27/11/16) to film the scenes where they are together. 

The aim is to get up early in the morning and set out into town to film. This is purely because there won't be a lot of people around and there won't be any external noise or hindrance from the general public - although, this is a factor that I must be respectful of anyway.

Filming in the morning then gives me the rest of the day to enhance the footage through Final Cut and edit any other elements that need to be tended to. 

First Images for the DigiPak

First ideas and images for the DigiPak

So, why hands?

In keeping with the overall mood of my final product, I decided to set up a photoshoot so that I may take photos of of my parents' hands and edit them using Photoshop.

I personally believe that the hands are the most intimate part of the human body, thus, it would only be natural to photograph them and use them as an exploratory idea for my DigiPak due to the nature of my music video and what it entails. Since these are the hands of my parents, I felt as if I should incorporate them into the DigiPak one way or another in an effort to complete a well-rounded moving image piece and it's additional marketing products - however, this isn't obviously the final decision I will make, I will explore alternative methods and/or images to include on the DigiPak.

Symbolically, hands are part of the human body that instigate the most interaction, they can be the forefront of expression, communication and intimacy. To further reinforce the intimate and romantic, yet brooding (only through the song does this element emerge) mood of my final product, to include the hands on the front and back cover of the DigiPak, seemed relevant and appropriate and ties the product together.

The rings are edited through the Selective Tool on Photoshop and edited through the process of using Levels. Considering the final product is being made with the intention to be a homage to a married couple, the rings are included and highlighted in the images to further reinforce the bond that the two protagonists share.

Editing Process and Image Specifications

F Number: f/5

Exposure: 1/50

Focal Length: 34

Dimensions: 6016 X 4000

TAKEN WITH A NIKON D3200

Editing the images was relatively simple and I already had an idea of what I wanted, as I was already influenced by the overarching mood of my moving image product. 

Opening the images into Photoshop, the first step that I took was Auto Colour, Auto Tone and Auto Enhance - these processes were used to bring the image up to its maximum potential, giving me a clear idea of what I would be working with as I further edit the images. Moving on, I then applied a monochromatic filter over the images, however, the filter was too flat and didn't bring out any of the details of the hands and the shadows weren't intense enough - the image lacked depth. In order to combat this, I opened up the 'Levels' tool and played around with the levels of colour of the images until I found the right balance that I wanted - strong enough to add depth to the image, but weak enough so that the image wouldn't be distorted and lost in the dark areas of the photo.

Once I had completed this step, I then used the sharpening tool to further enhance the details of the hand - this was to be symbolic of the intricacy of the relationship, and the harsher lines shows how "feelings run deep" between the pair. Everything that I did with these images were done with intention, as I felt that this would translate to the audiences receiving and engaging with the product. 

To add more depth to the image, I then chose the selective wand tool to isolate the background and diminish the rather "offensive" fluorescent lighting. After I completed the selection, I then went into Levels (again...!) to alter the highlights and shadows of the image - I completely eradicated all highlights and intensified the shadows so dramatically that in effect, it created a completely black background, ergo... mission accomplished! I achieved what I wanted to and it worked to great effect and fitted well with my original intention. 

Original image

Finally, to complete the editing process, I used the selective wand tool again and highlighted the rings on the fingers of my parents. With these areas selected, I then opened the Levels tool again and elevated the highlighted areas of the rings so that it would become more intense and become symbolic and reflect the intense love and affection felt by both parents. 

Animatic

Animatic for Cigarettes After Sex - Keep On Loving You

I have created an animatic for my music video that will help me to frame my final product. As mentioned at the beginning of the clip, this animatic does not conform to exact times and frames, however, it is how the final product will end up looking like. 

In order to create a successful final product, I will explore different combinations of frames so that the product is at its most effective. The animatic details key frames within the music video and is in a preferred structure that I wish to translate into my final product.